The Squidoo Traffic Formula Blog

A great way to get more traffic to your Squidoo lens is through link building. Link building is essential not only for getting more direct traffic to your lens from your link partners but also in terms of improving your search engine optimization. There are many different ways you can get more links from using article directories and forums to paying for advertising.

One Way Link Building with Free Advertising Tools

Most free marketing methods on the internet can help with link building. In article marketing you will include a link to your website in your author’s bio box; you will have links in your forum signatures, on social networking and bookmarking websites, etc. You should aim to use as many of these as you can comfortably handle and write as many articles as possible to increase the number of links to your website.

One Way Link Building with Paid Advertising

If you have some form of marketing budget that you can commit to the promotion of your Squidoo lens then you may also want to consider paid advertising methods such as buy banner advertising on other websites or paying for a blog post to be written about your lens.

Two Way Link Swaps Using Joint Ventures

Another way you can get good quality links is by forming joint ventures with other websites or lenses that appeal to a similar target market. Search for websites that target similar keywords to you on Google and see which of these have links on their websites. Approach these websites to see whether they would be interested in a link swap with you. You should also note that if you create a link swap with someone getting substantially more traffic than you then you may need to offer them something else in exchange as well.

Benefits of Link Building

The first way in which link building benefits you is that when people visit the websites where you have a link they will see your lens advertised and if they are interested they will be able to click directly through and so you will benefit from all marketing efforts of the other website owner as well as your own. Another way in which link building benefits you, and the one that is most often mentioned, is that link building improves search engine ranking. Search engines consider the number of links to a website or lens as an important indication of how important that page is and therefore the type of ranking it should achieve.

Link building is essential to any internet marketing strategy. This can include using free or paid advertising for one way links; or it can include forming joint ventures to provide two way links. These methods allow you to get more direct traffic from other websites, as well as improve your search engine optimization.